Who we are

The Sunderland-based, Leighton Group, has a long and successful history in the technology, software, new media and interactive communication industries. We have a strong portfolio of local, national and international clients earned through creating a sound reputation for:

• Continually producing robust, creative and effective applications and solutions;
• Delivering unsurpassed levels of customer service;
• Consistently meeting and exceeding clients expectations.

The group has established itself as a breeding ground for the development of innovative, high growth ventures and is currently made up of a number of companies, including the WorkCast Corporation.

The WorkCast Corporation has developed and operates a Software as a Service (SaaS) product which empowers businesses to realise the commercial and business benefits of Webcasting and to integrate Webcasts with existing business processes. Whether an Organisation wants to hold a Webinar, Online training session, Sales, Department or Project meeting, Executive or Analyst Briefing, WorkCast can help capture, deliver and replay these sessions to anyone at anytime over the internet.

The role

You will be responsible for managing and developing the digital marketing strategy for the WorkCast Corporation. Through Digital marketing initiatives you will be responsible for the generation of leads and quality appointments for the Sales team. Working with the Management Team and Sales Manager you will identify and market to appropriate target markets and companies. Managing monthly targets you will review activity, develop strategy and contribute to the development of the corporate digital marketing plan and revenue success of The WorkCast Corporation.

This role could involve UK-wide travel.

Your profile

You must have a passion for digital marketing communications, whatever the media. Your style will bring new ideas and increased depth to activities and our brand.

As a person who cares about business, you see the benefit of differentiation from others, either in a true marketing sense or general business approach. You will always notice ways around things and options for maximising impact and delivering above expectations.

A passion for what marketing and technology can do, now and in the future, is a necessity.

Your main areas of interest and expertise should include:

• A thorough understanding of technology trends relating to natural search (inc. SEO), paid search (inc. PPC) and ROI of Social Media
• Hands-on campaign management of natural and paid search
• Demonstrable experiencing delivering social media campaigns tied to real business objectives
• Thorough understanding and practical experience of full-lifecycle of search and social media campaigns, from concept through to successful results
• Excellent creative written English, using best-practice for maximum search-engine visibility
• Ability to turn-around copy and work to tight deadlines
• A proven and demonstrable track record of individual and team accomplishments in the delivery of financial goals and objectives
• Ideally experience within the technology for marketing or digital industry
• Strong process management and communication skills
• Ability to fit in well within an informal environment, provide hands-on management and provide senior role in winning blue chip clients and increasing revenues.

What we offer

To attract exceptional people we offer an excellent package. You can look forward to a competitive salary, bonus, life assurance and 25 days holiday (plus bank holidays).

If you want to join an environment that is professional, challenging, hard working and rewarding, become part of committed team whose goal is to deliver beyond expectation, please contact our Recruitment Team supplying your CV and salary/benefit package to:

recruitment@workcast.co.uk

Should you have any questions regarding our webcasting or web conferencing services please contact us.